Delivery-first growth: platform listings that convert, ad spend that survives commission, and a direct channel of your own. This page is for delivery-first operators. If you want the service itself, broken down step by step, that is Performance Marketing.
Cloud kitchen marketing is delivery-first but never delivery-only. The plan: treat Zomato and Swiggy listings like storefronts, run appetite-led ads pointed at order hours, engineer menu and combo offers for margin, and build a direct ordering and WhatsApp channel so the platforms stop owning your customer. Sahil Sheth runs this for cloud kitchens across India.
Imagery, menu structure, tags and ratings managed like a storefront, daily.
Meta and in-platform spend aimed at order hours and radius, not blanket reach.
Items and bundles built for delivery margin and app discoverability.
Your own ordering link and WhatsApp so you own the guest and the data.
A system that lifts platform ratings, the single biggest lever on visibility.
One kitchen, multiple brands, each marketed to its own demand.
Delivery-first brands the crew markets and shoots. Open any one to see the full project on MK Studios.
RazzoCloud kitchen, Mumbai
MunchboxRestaurant, Mumbai
MunchboxRestaurant, Lonavala
S&FRestaurant, Mumbai
Fir MilengeRestaurant, Mumbai
Spice LaundryRestaurant, Mumbai
Treat the listing like a storefront: strong imagery, engineered menu and combos, tags that match search, and relentless review velocity. Then run appetite-led ads aimed at your order hours.
Yes. Delivery platforms own your customer unless you deliberately build your own path. Even a small direct share protects your margin and your data.
Rating velocity. A steady climb in your platform rating does more for discoverability than almost any ad spend, so we build the review system first.
Send me your Instagram or Google listing on WhatsApp. I'll tell you what I would fix first, no pitch, no deck.
WhatsApp Sahil
All the work →