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Insights

Notes from the floor.

What I'm seeing across 100+ hospitality brands, written the way I'd say it to you on a call.

Fresh Press, a brand marketed by the crew
Fresh Press · shot by MK Studios
A venue floor on a slow nightStrategy

7 restaurant marketing mistakes I made as an owner

Every one of these cost me real money at American Joint. Most owners are still making them.

 A cafe floor during the afternoon lullPlaybook

The dead-hours playbook: filling 4 to 7

The empty afternoon is not a fact of life. It is an unworked marketing problem.

 Guests at The Little EasySystems

How to build a review engine your staff actually runs

Reviews are a system, not a request. Here is the one we install in client restaurants.

 Delivery-heavy menu at MunchboxPlaybook

Zomato and Swiggy commission survival guide

Stop bleeding margin to delivery platforms. Six moves to read the report, fix the menu and own your guest again.

 Opening night at S&FChecklist

Restaurant launch marketing checklist, India

The exact sequence I run from eight weeks out to week eight after doors open. Open loud, and stay full.

One message. An honest audit.

Send me your Instagram or Google listing on WhatsApp. I'll tell you what I would fix first, no pitch, no deck.

WhatsApp Sahil